Throughout history, whenever a new technology has entered the realm of art, it has sparked diverse reactions within the artistic community. From the emergence of photography in the 19th century to the digital revolution in the late 20th century, one fundamental question has always arisen: “What is the role of humans in the world of art?”
Today, with the rise of Artificial Intelligence (AI), this question has resurfaced with even greater intensity. AI has entered the field not only as a tool to assist artists but also as an independent creator of artworks. This phenomenon has blurred the line between human creativity and machine production more than ever before.
But should we embrace this technology as an opportunity for the growth and transformation of art, or regard it as a threat to artistic authenticity and identity?
Until a few years ago, AI primarily played the role of a supporting tool in artistic processes. Image-editing software, graphic tools, and music production programs were all technologies designed to assist artists in enhancing their work.
However, with advances in deep learning algorithms, AI is now capable of producing independent and creative artworks. Platforms such as DALL·E, Midjourney, and Runway can generate images from just a few guiding words, producing results that rival the quality and detail of works by professional artists.
A landmark moment occurred in 2018 when the famous Christie’s auction sold, for the first time, an artwork created by AI for $432,000. This event drew global attention to AI art and sparked extensive debates about the role of this technology in the future of art.
The arrival of AI in the art world does not bring only concern and threats. In fact, it presents unique opportunities for artists, galleries, and even art audiences:
In the past, creating an artwork required years of training, access to expensive tools, and spaces suitable for display. AI has simplified this process. Today, anyone with a computer or even a smartphone can bring their creative ideas to life. This trend has broken down barriers, allowing more people to express their creativity.
Contrary to popular belief, AI is not necessarily a replacement for the artist but can act as a digital collaborator. Artists can use AI to develop ideas, experiment with new styles, and even create interactive experiences.
A notable example of this approach is interactive art projects in museums and global festivals, where AI allows the audience to participate in the creative process.
With the rise of NFTs and blockchain, new marketplaces for buying and selling digital art have emerged. These platforms allow artists to present their work directly to a global audience. Reputable auction houses such as Sotheby’s and Christie’s now have dedicated sections for digital art and AI-created works.
Alongside its opportunities, AI’s entry into the art world brings significant and sometimes concerning challenges:
A central question is: who truly owns an artwork created by AI? Is it the person inputting the instructions, or the algorithm producing the piece? This ambiguity could lead to extensive legal disputes in the future.
Some artists fear that their position as creators may be undermined. When a machine can produce numerous artworks tirelessly and quickly, competition becomes more challenging for human artists.
An example occurred when a group of American artists sued AI image-generation platforms, claiming the systems used their works without permission to train the algorithms.
AI can mimic the style of a particular artist without that artist having any role in the process. This raises serious concerns about copyright and intellectual property.
In Iran, the concept of digital art, particularly AI-generated art, is still in its early stages. However, clear signs of growth and interest in this field are emerging.
Galleries like Hichaa are playing a crucial role in introducing this type of art to Iran’s artistic community. For instance, the “Beyond the Moment” exhibition, organized by Hichaa Gallery, provided Iranian audiences with their first experience of viewing art in the metaverse. This approach demonstrates that the future of art in Iran is also moving toward integration with emerging technologies.
Hichaa Gallery, focusing on professional curation and interactive digital spaces, aims to familiarize young Iranian artists with new tools and encourage their active participation in global markets. Such cultural and educational initiatives could pave the way for a sustainable ecosystem for digital art in Iran.
AI is neither the enemy of human creativity nor the unquestionable savior of the art world. The truth is that this technology is a tool capable of expanding the boundaries of creativity, provided it is used consciously and responsibly.
The future of art lies not in replacing humans with machines but in combining human creativity with AI’s computational power. For artists and galleries like Hichaa, this future is an opportunity to craft new narratives and make art a global, accessible, and multi-layered experience.
Ultimately, the answer to the opening question may be this: AI is neither an absolute opportunity nor a definitive threat—it depends on how we approach it. Used as a tool to serve human creativity, it can open a new chapter in art history. But if it spreads without ethical and cultural frameworks, it risks eroding artistic authenticity and identity.