# مسئولیت اجتماعی

In today’s world, brands are no longer mere providers of goods and services; they are storytellers who, by creating authentic experiences, shape part of the cultural and social identity of society. The “Original Edition” project, a collaboration between Hicha Gallery and Baran Tower, is a clear example of this meaningful approach to branding.

In the campaign "In Search of the Original", Hicha Gallery, in collaboration with Baran Tower, launched a meaningful project aimed at introducing and promoting authentic Iranian art and local handicrafts.